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NEWS
02.08.10
Pacific Group Inc., Announces Launch of Pacific Toys and “Buddy LongLegs™” Brand at Toy Fair 2010 in New York.
TORONTO, ONTARIO - Pacific Group Inc., announced this week it will be launching it’s newest division, Pacific Toys with the release of its Buddy LongLegs™ brand at the American International Toy Fair being held at the Jacob K. Javits Convention Centre in New York City Feb 14-17, 2010. The goal of Pacific Toys and Buddy LongLegs™, the first of several in-house developed brands, is to focus on outdoor and active based play for children.
“We wanted to create something really simple, yet memorable” stated Nicole Norris VP of Product Development and Marketing at Pacific Group Inc. Buddy LongLegs™, the name of the toy as well as the central character in a world that exists in the not too distance future, is a brand that looks to bring innovation as well as inspiration to active and outdoor toys. With parental concerns around levels of activity in a media focused world, the brand is designed for children age 7-12 to be more excited about exploring on their their “Buddy LongLegs™” than staying inside. “I think Buddy LongLegs™ really captures the adventurous and magical nature that makes so many of our favorite toys, really cool to this day” added Norris.
With the Buddy LongLegs™ brand and active toy ready for debut on February 14, 2010 at Toy Fair in New York, retailers and distributors will have an opportunity to review what has been under development wraps for 2 years. Positioned as an innovation to the category of outdoor/active toy brands, Buddy LongLegs™ the brand property has plans to release additional toys and licensing opportunities that will continue to encourage children to explore the great backyard!
For more information on Pacific Toys and the Buddy LongLegs brand, visit www.pacificgroupcompanies.com, visit Buddy at his Facebook and www.twitter.com/BuddyLongLegs or contact Pacific Group Inc. at 905.901.3509
About Pacific Group Inc.
A privately held company, The Pacific Group provides the capital and corporate leadership to a family of divisions offering innovative
approaches to customer service, brand building and the development of new technologies. Pacific Group, through its NASCAR
sponsorships is bringing awareness to a roster of new brands, products and business to business services with corporate initiatives to
empower positive consumer choices. Visit www.pacificgroupcompanies.com for more information.
About Pacific Mobile
Pacific Mobile is a brand of products designed exclusive to support consumers looking for affordable and user-friendly mobile device
accessories. Positioned as tech for the non-techie, Pacific Mobile products are ready to capture everything mobile from pending hands-free
legislation to listening to music while staying in touch with your mobile communities. For more information login and join the brand on
Twitter, Facebook and YouTube or visit the official Pacific Mobile website - www.gopacificmobile.com
About Pacific Packaging Group
Offering specialized and creative solutions, Pacific Packaging Group provides folding carton, point of purchase displays, industrial solid
fiber packaging, corrugate packaging and earth-friendly packaging options. Clients have priority access to a full range of packaging
engineering and design services through its affiliate companies within the Pacific Group Inc. Pacific Packaging Group services a wide
client base throughout North America. For more information on Pacific Packaging and its NASCAR sponsorship visit www.pacificpackaginggroup.com
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